Simple
Builds.
IKEA is built with your hands. This campaign uses social to show that truth, real people, real homes, real steps, making simple builds something you can actually see. Then it brings that same step-by-step confidence into the IKEA app, right where purchase decisions happen.
Assembly is simple.
Real homes, real time.
The payoff is immediate.
Extension
Ikea App
The same step-by-step confidence,
now at checkout.
Reduces assembly anxiety
Sets expectations in seconds
Turns “maybe” into add-to-cart
Spec work.
AI used for prototyping.
Final would be shot with real people + licensed assets.