About Me
I’m not afraid to pack up my entire life and move across the world for what I believe in, the freedom to create, I’ve done it 4 times already. 15 hour work days for 3 months straight don't frustrate me, I've built 4 businesses from nothing. I'm not scared to embrace AI, I was born in a place where people get left in the dust because of fear. I came a long way just to get here, by will or by chance. So you are right, the job may not be easy, but trust me, it is the easy part.
With AI, the technical part of design is going to mean less and less. The only advantage that human creatives have left, is our perspectives. Each one of us is a unique combination of a small possibility events, accumulated through time. We love stories, because they let us imagine if those set of events happed to us. As creatives, the mission is to champion those perspectives, tell real stories, and evoke real emotions. In the end of the day, we humans are emotional animals.
There are 3 types of people that does creative work: technician, entertainer and creative.
A technician is a master of crafts, most of our favorite artists and designers fall in this category. It is such a joy to watch them, because they are perfecting something so unique. Since they are so good at it, and all this attention can be profitable, they usually stick to that.
A entertainer is a showman(person), a Conor McGregor type. You either love or hate them, they make the big bucks, even if you think Balloon Dogs are shit. We hate them because we can’t be them, they have something you can’t learn, the power to bring people together.
Lastly, creative.
A creative is a Swiss army knife, it doesn’t look pretty, but it has enough tools to handle most of the day. If necessary, you can even make new tools with it. Creatives are problem solvers, a bank manager might just be as great of a creative as an agency CCO, they just express their creativity differently.
I think it also come from experience, becoming a creative. Once you eat enough shit in life, there is no choice but to look for new ways. Eventually, it becomes the creative process that can be applied to anything. And with that, comes freedom.