Lang Lang is a GRAMMY Awards winning classical pianist. As a public figure, Lang Lang serves as an ambassador for classical music in the digital era, as well as the people of China. His electric performances are seen around the world, promoting the art form on the highest level. I was fortunate to have the opportunity to collaborate with the artist on updating on the visual identity of his brand, with the first installment of the identity program implemented for a series of commercial properties in China.