With heavy emphasis on the 360 degree illumination technology, here comes Light Moses, an automotive lighting company I co-created. As an Amazon brand, Light Moses remained one of the best sellers in the category with steady improvement, and successfully exited the market in 2024.

  • • Brand Strategy

    • Brand Guidelines

    • Logo

    • Typography

    • Photography Guidelines

    • Media Production Guidelines

  • • Brand Web Strategy

    • Amazon Platform Content Strategy

    • Aesthetic Direction

    • Storefront Display

    • Product Features

    • Video Production

    • Detail Page

  • • LED Headlight Packaging

    • 360 Degree Kit Packaging

    • Canbus Decoder Packaging

    • UV Light Sanitizer Packaging

  • • Production Strategy

    • Script Writing

    • Casting

    • Directing

    • Post Production

  • • Amazon Post

    • Instagram

    • Facebook

PRE & POST PRODUCTION

The work load of a startup is no joke, and if you want to make it a profitable startup, there is even more work. Of all the sellers in the category, Light Moses really stood out with our videos. The pre production process included casting, location scouting, vehicle rentals, staging, script writing, logistics, staging accessories including polo shirts, customized license plates, 3D logo display. All footage were edited for different promotional purposes, product detail page videos, amazon ads and social media. The video became a staple of the Light Moses brand asset, elevating sales, as well as brand awareness.

PACKAGING DESIGN

360-Degree LED headlight kit

The existence of Light Moses brought a multitude of disruptions to the category, and packaging is a big one. Whether customers purchase for their own automobile needs, or inventory their auto part shops, Light Moses has developed a loyal group of returning customers, and our packaging is always in forefront of the photos when they post a review to show off their new purchase.

UV light sanitizer

Canbus decoder

360-Degree next generation

SOCIAL MEDIA

In a category mostly ran by Chinese factories, social media is virtually non existent. I wish we had a bigger budget on social ad spending, the difference is promoting on Amazon leads you directly to purchasing, and promoting on social does not (at the time). As a startup, we chose to survive first, by prioritizing advertising on the eCommerce platform.

PRODUCT LISTING

Product listing is the bread and butter of any eCommerce business, it makes or breaks the entire selling strategy. To create messages and images that connect with customers, we brought out our best assets from 3D models, video and photoshoots. And still, throughout the years we constantly updated each listing to give ourselves a chance to a higher conversion rate.

Brand website

Light Moses brand website serves 2 purposes, increase brand awareness and preparing for a fully functional eCommerce site.

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