Moodies by Jessie is a project originated from Jessie Cheng’s clay arts. These intricate characters are so uniquely interesting, perfectly reflects the one-of-a-kind personality of the artist. Therefore, Moodies has become a channel for Jessie to share her quirky perspective on art and life.
-
• Brand strategy
• Visual Identity
• Packaging design
• Character development
• 3D Design
• Animation Design
• Photography
• Production & Post Production
PRE & POST PRODUCTION
To fully understand Moodies, we have to understand the artist Jessie as a person. The goal of all pre production, is to set the stage for the talent to perform, while still maintaining the comfort level. In post production, I focus more on the storytelling, making sure the video itself is cohesive and interesting, and most importantly, showcase the artist.
3D DESIGN & ANIMATION
The Action Figure collectible series is another depth of products that Moodies offers, to give an entire different expression on the clay art. This ambitious product line requires 3D model builds, 3D printing, packaging design and 3D animation, for design responsibilities. For an art product like this, faces additional attention for inventory, budgeting, purchasing, storage, logistics, carrier, etc.
PRODUCT & PACKAGING DESIGN
Moodies packaging design consists the bright and quirky nature of the original clay art, extending the handmade look and feel from product to packaging, enhancing brand awareness.
