Bardo Craft, an independent creative studio connecting traditional culture with contemporary merchandise, storytelling, and social-first content.

Merch Design

Product Merchandising

Contents

Product-Led Content

A product-led carousel inspired by traditional sumo banzuke layouts became one of the strongest store traffic drivers, generating 210+ bio link taps and 940+ profile visits from a single post.

4 WEEKS

54.9K views
33.2K accounts reached
96.8% non-follower viewers

933 profile visits | 208 bio link taps
174 follows | 490 saves | 239 shares


Character Stories

Character-driven sumo graphics turned fan-favorite rikishi into highly shareable visual stories, generating 4K likes, 580 shares, and 270 new followers.

8 WEEKS

50.1K views
33.2K accounts reached
97.7% non-follower viewers

1.1K+ profile visits | 578 shares
271 follows | 4K likes


Motion Storytelling

Motion storytelling expanded the brand beyond static graphics, using editing, typography, and pacing to turn tournament context into accessible content for international fans.

6 DAYS

36s average watch time
15.5K views
88.5% non-follower viewers

12K account reached | 149 profile visits
1.2K likes | 211 shares | 105 saves


Meme Culture

Fan humor became an entry point for new audiences, using meme formats to connect sumo references with broader internet culture and generate high non-follower reach.

2 WEEKS

33.4K views
27K accounts reached
95.1% non-follower viewers

281 profile visits | 223 shares
41 follows | 106 saves


Cultural Translation with Humor

A humor-led carousel that used intentionally incorrect visual mnemonics to make rikishi names more memorable for international fans. By turning sumo names into simple image jokes, the series helped make the sport feel more approachable, shareable, and culturally accessible.

3 DAYS

22K views
12.7K+ accounts reached
91.9% non-follower viewers

510 shares | 154 saves | 51 follows

Performance & Insight

90 DAYS

303.6K

views

105.8K

accounts reached

22.1K

+859

interactions

net followers

91.3%

views from non followers

5.1K

455

profile visits

bio link taps

+56.3%

follower growth

Top Locations

U.S. 19.3% / Brazil 15.6% / Japan 6.4% / Spain 4.3% / Canada 3.9%

The focused sumo direction transformed Bardo Craft into a recognizable niche design studio with a clear audience, distinct visual identity, and measurable social-to-store momentum. The project combines brand strategy, merchandise design, cultural storytelling, content creation, and e-commerce operations into one self-directed creative platform.

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UFC